“A martini. Shaken, not stirred.” You can now utter James Bond’s iconic drink order from “Goldfinger” at the world’s first 007 bar in London’s Burlington Arcade. Created to celebrate the movie’s 60th anniversary, the pop-up cocktail lounge and store will remain open through the end of the year.
The luxury shopping gallery, built in 1818 by Lord George Cavendish in the heart of Mayfair, has been lined with a custom Bond carpet featuring lines from the famous film series. Three golden, handcrafted car sculptures are suspended overhead, in homage to Bond’s legendary Aston Martin DB5.
In the eight movies Bond drove the car, it was enhanced with MI6 gadgets like a smoke screen, an ejector seat and high-pressure water jets.
The 007 has plenty of authentic Bond memorabilia on display. Fans of the film franchise, the Ian Fleming spy novels that inspired them and the actors who have incarnated the debonair British secret service agent will appreciate never-before-exhibited props, including a Fort Knox gold bar, Oddjob’s hat, Goldfinger’s golf shoes and a spyhole clock from his private plane.
Also on view are the only two Bond watches made in yellow gold: Omega’s Seamaster Diver 300M Commander’s Watch (from 2017) and Seamaster Diver 300M James Bond Limited Edition (from 2019), the latter created to mark the 50th anniversary of “On Her Majesty’s Secret Service.”
Just in time for the holidays, the 007 boutique carries exclusive collectibles such as a James Bond 2024 luxury advent calendar, limited-edition framed prints and Champagne Bollinger’s Globe-Trotter Champagne case, holding a magnum with two flutes.
The venue features two bars, both serving signature cocktails created in partnership with Belvedere, Blackwell Rum, Macallan and Bollinger. Bolly has been Bond’s go-to bubbly since “Moonraker” in 1979. When the handsome spy spotted a bottle chilling in Holly Goodhead’s Venice hotel room, he exclaimed, “Bollinger! If it’s ’69, you were expecting me!”
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